After a lot of hard work you have finally created your perfect course and are ready to sell it to eager learners. But no one seems to be buying it. No one seems to even know that you’re selling a course. What happened? Well no matter how good a course is, you will still need to properly advertise it. You will need to make sure that your target audience knows where to look or can easily find it otherwise. Here are some tips to help you properly market your course and get you started.
1. Search Engine Optimization
Most people use a search engine such as Google to look for content they need. So it is critical to know how search engines load pages to improve the probability of your content being shown first.
Google highly ranks pages that are very informative and valuable. This translates to a web page that is keyword rich, updated, and relevant. Making the content educational rather than self-promotional increases its value and therefore will have a greater chance of being shown in the top search results.
2. Content Marketing
Not only do you have to make sure search engines find your content appealing, you must also make sure that people find it appealing as well. Similar to regular marketing, your eLearning course must catch the attention of your audience. Catchy and shareable titles are a must. Though you must not forget that all these must also satisfy the search engine criteria.
To effectively market your course, you must also make sure that it is sold at a time when it is in demand. Find out who needs your expertise and when, and market it to them. This will vastly improve the chances of people finding and buying your course.
3. Promoting and advertising
Once you’ve made your website and worded it perfectly in terms of search engines and people, you’ll need to advertise. There are many ways to go about doing this and it would be ideal if multiple methods are used so as to maximize success.
- Utilize social media to promote your work
- Post positive reviews from former successful clients on your website
- Give incentives such as discounts to returning customers
- Research and find online discussion forums, clubs, and organizations that are relevant to your area of expertise and see if you can come to some form of business agreement to advertise your content on their site in some form whether it be through digital flyers or pointers to your site.
- Be professional in your interaction with them and do not spam requests.
4. Don’t underestimate the value of a happy customer
A happy customer will probably be the greatest advocate for your eLearning services than anything else that you could do. As such it is important to follow up on this. You can request for them to post their experience on your social media. You can ask them to spread the news of your services to their peers and give a referral discount to the people that they bring in and so on.
Don’t underestimate the power of word of mouth. If your eLearning services are truly exceptional, then your customers will start talking about it and spread awareness of your expertise.