With the new year comes new technology, new people, and new opportunities. Adjusting your marketing and development strategies to take advantage of everything new is a necessity. To accomplish this though, we will need to look at current trends so that we can make accurate predictions and plan accordingly. Below are some of the popular trends that might be worth looking into to improve your e-learning business.
In 2017, it is estimated that there were around 226 million smartphone users in the US alone according to statista.com. That is, more than half the population potentially have a smartphone, and this number is only expected to increase in the future. With smartphones gaining more computing power as well as gaining more presence as it slowly replaces old technology, it is critical to invest in the medium as it will most certainly become a necessary part of human life in the future.
With modern life getting more hectic, employees are not left with a lot of time in one continuous stretch. That does not, however, mean that they do not have free time at all. It means that this free time is more spread out in a day. So courses should be created that takes that into account. The average productive attention span of adults is measured to be around 10 to 20 minutes. This can serve as a good metric to pace courses and lessons for maximum efficiency. Shorter length lessons will also be more welcome in the mobile and tablet market as data usage and file size are crucial factors for a good experience.
AI and machine learning have improved significantly over the past few years, and it is definitely a topic of great importance for the future of humanity. Right now, AI can help analyze learner behaviors and performance, and automatically make personalized improvements based on it. AI can help create a more dynamic learning path and give optimal suggestions to greatly improve learner experience. The data feedback on learner behavior and performance will be very valuable in improving business and constructing future courses.
Augmented and Virtual Reality
In terms of immersion, all but real life fail against AR and VR. Although a bit expensive at present, it offers a unique opportunity to create a learning experience that no other platform is capable of providing. It is particularly useful for hazardous learning conditions such as those encountered in health and safety training. 2017 saw several AR apps for the mobile market and new innovation are being made in VR technology. According to MarketsInsider.com the global market for VR technologies is expected to grow from $3.7 billion in 2017 to $39.4 billion by 2022. So it might be worth investing in this technology to expand your e-learning business.