Step 1: Define your Target Audience (Students)
Track of your target audience research in a document or spreadsheet. Some places to do research on your target audience include:
- Facebook groups– search for groups and join. Initially, just read comments and take notes about who’s asking questions and commenting.
- Next step is to offer advice and any free valuable input or resources.
- LinkedIn groups– Do the same as for Facebook groups. You can also search for influencers and try to connect with them on LinkedIn.
- Twitter feeds/ hashtags– Make a list of relevant hashtags to use. Follow potential target audience candidates and comment and like their postings.
- Quora– are people asking questions and commenting about your topic? Who are they?
- Other online forums – There are forums out there for just about any topic if you look hard.
Step 2: Develop Content to Promote
Repurpose some of your content like blogs, guides, checklists, review articles, videos, webinars, and so forth.
Content also includes, What is the price for your course? What are the benefits and outcomes for students? What problem does it solve? Why should they buy a course from you?
Step 3: Create a Youtube channel
As with other steps in the sales funnel process, this one can take a while.
You can easily start out by creating a few simple videos that introduce yourself and your course to help establish your topic authority and create some awareness. You can create a handful of brief videos that cover a simple topic.
Step 4: Gather emails
Depending on your personal and professional situation, how you collect emails will vary widely.
Here are some ideas:
- Include a subscription opt-in link for your blog/newsletter with every email you send
- Website lead magnet, blog or newsletter subscription email capture
- Ask anyone remotely related to your topic for their email, i.e. private message through Twitter or Facebook
- Put out sign up lists (online and offline), such as newsletter
- Opt-ins/email registration popups on all web pages
- LinkedIn contacts
- Purchase email lists
Step 5: Automate email and social media messages
Your automated sequence of emails needs to reflect the different stages of the sales funnel process.
Automated emails ideally should guide your prospective students, where they have signed up for a newsletter or visited your site, and then purchase of your course through right messaging, frequency and content offer. Follow up each of your prospects.
Depending on your sales funnel cycle, free content that you could offer over the course of several emails includes:
- Previews of your course
- Links to new blog posts
- Offer a free trial (make sure it’s for a limited time!)
- Offer them discounts/coupons etc.
Following these methods will improve your sales funnel for your online course.